Squarespace is also a white-label system. In this sense, Shopify is a white-label system. Shopify has a selection of 'themes' in its Theme Store, these can be easily installed onto your website to give it a beautiful look with lots of functionality.Įvery website made using Shopify shows absolutely no trace of the platform used. Here are the main pros and cons of opening a store using Shopify: Pros of Shopify 1. For most retailers that won't be a problem as you can still massively customise your shop via configuration, 'apps' or by customising your theme. Shopify is a hosted solution, which means that as part of your fee Shopify will host your shop on their servers and you don't have access to the back-end code. Now that they have a solid service for e-commerce entrepreneurs, Shopify has started tackling offline retail with their point-of-sale (POS) system, which includes both an iPad and iPhone app, as well as compatible hardware such as a barcode scanner, receipt printer and cash drawer. Over 120,000 stores currently use the platform, and that number is growing all the time. They did create the store, Snowdevil, but by 2008 the Shopify platform was generating profit so the founders closed down Snowdevil to focus more of their attention on growing Shopify. We have a detailed review of Shopify here.įounded in 2004, Shopify was initially based on software its founders had created for the online snowboard store they had wanted to create. After building websites for several years, Shopify has struck us as by far one of the best platforms we've ever encountered. ![]() If you're looking to build your own online retail business, there are few platforms that have more ticks next to them than Shopify.
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